Business Plan of Silverline Cruises for 2022 - Forecast for the relaunch after COVID-19
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Budapest business planning catering COVID-19 Silverline Cruises tourism |
| Online Access: | http://dolgozattar.uni-bge.hu/37026 |
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| 008 | 210922suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
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| 100 | 1 | |a Bognár Tamás | |
| 245 | 1 | 0 | |a Business Plan of Silverline Cruises for 2022 - Forecast for the relaunch after COVID-19 |c Bognár Tamás |h [elektronikus dokumentum] |
| 520 | 3 | |a After an enormous crisis in a specific sector, relaunch is always tricky and life-changing in the case of a company. Silverline Cruises is a tourism-related shipping company, providing catering services as well. The objective was to analyse the data of the company and the trends in the industry. Semi-structured interviews and secondary market and data analysis were conducted. Those served as a base for a possible business plan for the future. SWOT, market analyses (competitors, targeting), marketing, operational and financial plans were compiled to result in a Profit & Loss Statement. With reliable quantities and an optimistic view, higher profit was reached, than in 2019, thanks to new segmentation, new programmes and catering units. | |
| 695 | |a Budapest | ||
| 695 | |a business planning | ||
| 695 | |a catering | ||
| 695 | |a COVID-19 | ||
| 695 | |a Silverline Cruises | ||
| 695 | |a tourism | ||
| 700 | 1 | |a Karakasné Morvay Klára |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/37026/1/Business%20Plan%20of%20Silverline%20Cruises%20for%202022%20-%20Forecast%20for%20the%20relaunch%20after%20COVID-19.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/37026/2/Titkos%C3%ADt%C3%A1s.pdf |z Dokumentum-elérés |