Internationalization of Hungarian small and medium sized firms
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Entry modes Expanding franchise Hungary internationalization SMEs Viarent |
| Online Access: | http://dolgozattar.uni-bge.hu/38725 |
| Kivonat: | Globalization has become a very common term in business economics in the past few years. This phenomenon determines the life of many people and businesses. As a result economic sectors are undergoing a significant change and it becomes more and more common to internationalize businesses. Franchising is a world-wide known option for entering foreign markets. It has created many job opportunities and promoted business growth and development. It is also a helpful way for companies to adapt to different cultures and business ethics. The purpose of this thesis is to investigate a small- and medium-sized firm's internationalization process and to draw general conclusions for other Hungarian SMEs considering entering the foreign market. The important aspects influencing a company's internationalization process are also examined. The goal is to give a small or medium-sized company considering internationalization a foundation of key components of internationalization. |
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