Internationalization of Hungarian small and medium sized firms
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Entry modes Expanding franchise Hungary internationalization SMEs Viarent |
| Online Access: | http://dolgozattar.uni-bge.hu/38725 |
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| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg38725 | ||
| 005 | 20220308091007.0 | ||
| 008 | 220308suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Stefkó Boglárka | |
| 245 | 1 | 0 | |a Internationalization of Hungarian small and medium sized firms |c Stefkó Boglárka |h [elektronikus dokumentum] |
| 520 | 3 | |a Globalization has become a very common term in business economics in the past few years. This phenomenon determines the life of many people and businesses. As a result economic sectors are undergoing a significant change and it becomes more and more common to internationalize businesses. Franchising is a world-wide known option for entering foreign markets. It has created many job opportunities and promoted business growth and development. It is also a helpful way for companies to adapt to different cultures and business ethics. The purpose of this thesis is to investigate a small- and medium-sized firm's internationalization process and to draw general conclusions for other Hungarian SMEs considering entering the foreign market. The important aspects influencing a company's internationalization process are also examined. The goal is to give a small or medium-sized company considering internationalization a foundation of key components of internationalization. | |
| 695 | |a Entry modes | ||
| 695 | |a Expanding | ||
| 695 | |a franchise | ||
| 695 | |a Hungary | ||
| 695 | |a internationalization | ||
| 695 | |a SMEs | ||
| 695 | |a Viarent | ||
| 700 | 1 | |a Tölgyessy Dr. Péterné Sass Magdolna Ildikó |e ths | |
| 700 | 1 | |a Vásáry Dr. habil. Viktória |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/38725/1/1.%20Internationalization%20of%20Hungarian%20small%20and%20medium%20sized%20firms.pdf |z Dokumentum-elérés |