The Importance Of Branding to Develop The Tourist Destination Image – Case of Mallorca in The Balearic Islands

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Bibliographic Details
Main Author: Souhal Marouane
Other Authors: Weninger Ágnes Rita
Format: Thesis
Kulcsszavak:branding
marketing
perception
quantitative research
research methodology
Online Access:http://dolgozattar.uni-bge.hu/38873