The role of social media in tourist destination marketing
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Destination digital marketing Social media tourism |
| Online Access: | http://dolgozattar.uni-bge.hu/39216 |
| Kivonat: | My dissertation is about the role of social media in tourist destination marketing. Nowadays social media is inevitable in all areas of life, so it is also true for marketing campaigns. Whereas destination's goods are themselves and their services, they also need a good marketing plan. Social media is very good in this marketing plan, because it can reach millions of people from all over the world at the same time. There is a very big competition between the millions of destinations of the word, so each and every destination has to be unique, and show their values in their marketing. |
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