“KicsiKocsi” – business plan for establishing a baby vehicles’ specialized webshop with dropshipping fulfillment in Hungary
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| Format: | Thesis |
| Kulcsszavak: | baby vehicles business planning dropshipping financial planning market research marketing plan |
| Online Access: | http://dolgozattar.uni-bge.hu/39273 |
| Abstract: | This research is intended to evaluate the market potential for the business idea “KicsiKocsi”. The research analysis will consist of secondary and primary research of the current business environment. The secondary research will consist of a theoretical analysis of the components required in a business plan, and analysis of dropshipping as a fulfillment solution. The primary research will consist of an introduction to “KicsiKocsi” as a business idea, complemented with a marketing plan and a financial plan. Furthermore, the primary research will consist of PESTLE analysis, a Porter’s Five Forces Model, and lastly the market research required for business planning in the Hungarian market. |
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