Changing marketing strategies in the ornamental horticulture industry due to the COVID-19 pandemic through the example of OÁZIS Ltd.
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | e-commerce gardening horticulture industry marketing strategy ornamental horticulture pandemic effect |
| Online Access: | http://dolgozattar.uni-bge.hu/39313 |
| Kivonat: | I constructed my work to discover the effects of the Covid-19 pandemic on the marketing strategies of the ornamental horticulture industry. I used Oázis Ltd. as my example. I was interested in e-commerce in the industry and to see how much the pandemic has affected the possible shift towards the online sphere. With secondary and primary research tools I discovered how "Covid Gardeners" changed the industry on the strategic level and what are the expected trends for the future in such a unique industry. |
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