Changing marketing strategies in the ornamental horticulture industry due to the COVID-19 pandemic through the example of OÁZIS Ltd.
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | e-commerce gardening horticulture industry marketing strategy ornamental horticulture pandemic effect |
| Online Access: | http://dolgozattar.uni-bge.hu/39313 |
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| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg39313 | ||
| 005 | 20220322081837.0 | ||
| 008 | 220322suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Szarvas Dóra | |
| 245 | 1 | 0 | |a Changing marketing strategies in the ornamental horticulture industry due to the COVID-19 pandemic through the example of OÁZIS Ltd. |c Szarvas Dóra |h [elektronikus dokumentum] |
| 520 | 3 | |a I constructed my work to discover the effects of the Covid-19 pandemic on the marketing strategies of the ornamental horticulture industry. I used Oázis Ltd. as my example. I was interested in e-commerce in the industry and to see how much the pandemic has affected the possible shift towards the online sphere. With secondary and primary research tools I discovered how "Covid Gardeners" changed the industry on the strategic level and what are the expected trends for the future in such a unique industry. | |
| 695 | |a e-commerce | ||
| 695 | |a gardening | ||
| 695 | |a horticulture industry | ||
| 695 | |a marketing strategy | ||
| 695 | |a ornamental horticulture | ||
| 695 | |a pandemic effect | ||
| 700 | 1 | |a Papp Judit |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/39313/1/D%C3%B3ra%20Szarvas%20Thesis%202021.pdf |z Dokumentum-elérés |