The Influence of Viral Marketing on consumers’ decisions

Recognising the New Trends in the Decision Process of Tourism Consumers
‌: Bal Dalma, et al.
Megjelent: (2019)

The Effects of Influencer Marketing on Consumer behaviour of teenagers
‌: Ertl Pál

Social influences of economic decision making an identity economics approach
‌: Tóth László, et al.
Megjelent: (2023)

Analysis of consumers' purchase decisions by live broadcasting in the internet celebrity economy
‌: Zhao Shiqi

The Determinants of purchase decisions of consumers of Nestle Ghana Limited products, 2019
‌: Ewusi-Ansah Paulina

Understanding How Food Allergy Shapes Consumer Behaviour and Decision-making
‌: Balló Boglárka Jázmin

The influence of social media on the travel decision making process
‌: Dudás Ádám

The Influence of Online Reviews on Decision-making Analyzing Leisure Travel Motivations among International Students Abroad
‌: Luangsouphom Lattana

Analysis of how Influencer Marketing can impact consumer behavior
‌: Szűcs Levente

Greenwashing and its effect on brand image and consumers' purchase decisions in the cosmetic industry
‌: Jargalsaikhan Dulguun

Green influencers and their impact on consumer behavior
‌: Stark Dániel Gergő

The Influence of Social Media on Consumer Behavior
‌: ElHamory Fares Anouar Midhat

Influencers and their impacts on Gen Z decision making process for produce purchasing
‌: Dang Dieu Huong

The Impact of Micro-Influencer Marketing on the Consumer Behavior of Millennials on Sunscreen Products in Thailand
‌: Sephasert Saysavath

An Evaluation on How Consumer Behaviour is Influenced by Social Media
‌: Lee Songyi

A védjegyek szerepe a vásárlási döntésekben / The role of trademarks in consumer decision How to be a visionary marketer? / Vision 100 Hogyan legyünk látnok marketingesek?
‌: Papp Henriett

Examining The Impact of Social Media Influencers' Credibility on Consumer Behaviour
‌: Králik Petra Laura

Consumer Behavior in the Beauty Market A Behavioral Economic Perspective on Emotional Influences
‌: Bencsik Laura Anna

Consumers' attitudes towards being eco-conscious, foscusing on the influence of eco-friendly products on consumer buying behaviour
‌: Fabó Zsófia Stella

Analysing marketing strategies influencing consumers behaviour and preferences in casual dining restaurant industry in Vientiane, Laos.
‌: Soukhavongsa Fonsouda

Content marketing as a strategic tool to influence customer purchasing decisions at an international company. How to attract new visitors to the Omron website?
‌: Pocsai Anikó

Defining the factors influencing the consumer’s satisfaction during a hotel stay
‌: Perák Olivér

An exploratory research on Hungarian consumers’ perception and attitude towards skincare influencers
‌: Baksay Katalin Eszter

Business model innovation and influence on consumer behavior based on the Xiaomi company
‌: Liu Sheqian

The impact of influencers on consumer behavior of skincare products among Gen Z in Vietnam
‌: Nguyen Thi Ngoc Anh

A study of the effectiveness of key opinion consumers (KOCs) in influencer marketing on TikTok shop for electronics brands in Vietnam
‌: Tran Le Hoang

Influencer marketing egy influencer szermszögéből
‌: Pálinkás Szilvia Klaudia

Influencer Marketing
‌: Tömösközi Adél Zsuzsanna

Influencer Marketing
‌: Majkuth Bálint Rudolf

How do negative online hotel reviews and hotel remediation influence consumers’ willingness to purchase.
‌: Xie Shijia

Influencer marketing - Empirikus kutatás az influencer marketing területén
‌: Szőke Boglárka

The influence of Kols on the belief and purchasing decision in the Cosmetic field of Young Vietnamese Women in Generation Z through TikTok platform in Vietnam
‌: Nguyen Linh Chi

Influencer marketing - Az influencer marketing hatása a fogyasztókra - Az influencer marketing a közösségi médiában
‌: Jurászik Dávid

The importance of emotions in the purchase decision making process
‌: Kátai Luca

Sustainable influencer marketing
‌: Fehér Márton
Megjelent: (2022)

Promoting sustainable consumption in consumer-to-consumer interactions
‌: Breczku Anna Mária
Megjelent: (2022)