“FranchiseZing” - Introduction and practical implementation of the franchise system through the example of Hungarian Zing Burger & Co

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Bibliographic Details
Main Author: Valach Beáta
Other Authors: Németh Dr. Patrícia
Format: Thesis
Kulcsszavak:brand awareness
founder philosophy
franchise
restaurant chain
Zing Burger & Co
Online Access:http://dolgozattar.uni-bge.hu/39549