“FranchiseZing” - Introduction and practical implementation of the franchise system through the example of Hungarian Zing Burger & Co

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Bibliographic Details
Main Author:	Valach Beáta
Other Authors:	Németh Dr. Patrícia
Format:	Thesis
Kulcsszavak:	brand awareness founder philosophy franchise restaurant chain Zing Burger & Co
Online Access:	http://dolgozattar.uni-bge.hu/39549

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