Successful Marketing Strategies of Small Hotels in the Northeastern Balaton Region

Will the heritage of Villány wine region be enough to maintain the future success?
‌: Romsics Adél

Communication Strategy and Digital Media Effectiveness for Small Businesses
‌: Enkhtuvshin Khongorzul

Middle and small-sized Hotels financial management issues and strategy research in China — Taking B Hotel as an Example
‌: Li Shuaiqi

Cultural and tourist routes of Balaton region with suggestions to end tourism stagnation
‌: Szabó Bettina

Small Enterprise Marketing
‌: Kónya Ádám

Health Tourism, West-Balaton Region, home of the health and wellness
‌: Tarsoly Nóra

Successful drug launch strategy in Hungary - based on the example of Victoza
‌: Marencsák Noémi

Sustainability Strategies for global enterprises in the V4 region
‌: Cziráki Koppány Márk

Financing strategies and opportunities of a small enterprise in Hungary Financial analysis and opportunities of a pet grooming studio
‌: Bertók Dóra

Analysis of the impacts of climate change on leisure tourism in the Balaton region of Hungary
‌: Bozzay Csenge

Regional development study how to develop a small city affected by siphoning A case of a Chinese city
‌: Song Gui, et al.
Published: (2023)

Successful Management of Hotel F&B
‌: Lőrincz Ádám

Brand identity analysis and possible positioning strategies for Szekszárd wine region
‌: Horváth Panna

EFFICIENCY OF ONLINE AND IN-STORE MARKETING TOOLS - An Analysis of a Marketing Strategy That Has Made the Biggest Toy Store Chain in Hungary Successful
‌: Balog Melani

Hot streams of success A qualitative study on how Széchenyi Thermal Bath's marketing strategy improved performance
‌: Kovács Flóra Rozália

Achieving sales success in the Hungarian dental market
‌: Németh Adrienn

Öresund Region as the "perfect regionalism"- regional cooperation in Northern Europe
‌: Pankaczi Lilla
Published: (2013)

Strategic Planning and Implementation of ERP Systems in Small and Medium-Sized Enterprises Challenges and Success Factors
‌: Han Bingxi

Investigation And Categorization Of Human Success Factors And Leadership Characteristics In The Hotel Industry
‌: Kiss Virág Anna

The contribution of the Front Office department to the success of the hotel operation (The Case of Kempinski Hotel Corvinus Budapest)
‌: Papp Richard

The impact of tourism marketing on the successful tourism development of Mórahalom
‌: Menyhárt Kornél

The sustainable and environmentally conscious operation of hotels at Lake Balaton
‌: Répássy Botond

Succession of Family Business
‌: Bernáth Milán Kristóf

What factors lead to a successful movie trailer?
‌: Baranyi Enikő

What factors lead to the successful marketing of iPhone applications?
‌: Bajor Dávid

Savoring Success Crafting a Strategic Marketing Communication Plan for a Japanese Restaurant in Budapest
‌: Shimizu Eri

Marketing Strategy Development for Mateco Hungary Kft.
‌: Szabó Bálint

Behind the "success" of the Tunisian revolution
‌: Ben Ayada Ghada

Comparative study of small states' development lessons to learn
‌: Dondog Oyunchimeg

Successful restaurant management franchise vs independent
‌: Munkhzul Temuulen

Critical analysis and development of the current online marketing strategy of Jankovich Kúria Wellness Hotel****
‌: Varga Zsófia

The psychology behind motivation of employees in small enterprises
‌: Nagy Péter

Internationalization of small and medium-sized firms in Russia
‌: Karimli Elchin

Growing opportunites for small and medium sized enterprises
‌: Hajdu Lóránt

Internationalization of Hungarian small and medium sized firms
‌: Stefkó Boglárka

Effects of COVID 19 on small businesses in Pakistan.
‌: Saleem Khidash