The Impact of City Branding on the Image of Budapest

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

Understanding the Concept and Importance of City Branding
‌: Tóth Dániel

City marketing - comparing Budapest, Barcelona and Amsterdam as a brand
‌: Gyömbér Bella

Supply Chain Management and its effect on the brand's image
‌: Jurkinya Petra

Online reviews, guest complaints and their impact on Hilton Budapest City
‌: Almási Ninetta Mirella

Town Image and Marketing Opportunities in the Context of the Destination Tourism and City Marketing Eger, Hungary /
‌: Papp Eszter

Celebrity endorsement as a tool for enhancing brand awareness, brand image and purchase intention
‌: Mocanu Iulia

The impact of influencer marketing on the development of negative body image
‌: Magyari Odett

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

The role of city branding in tourism development in Kecskemét
‌: Irházi Emese

The Importance Of Branding to Develop The Tourist Destination Image – Case of Mallorca in The Balearic Islands
‌: Souhal Marouane

Greenwashing and its effect on brand image and consumers' purchase decisions in the cosmetic industry
‌: Jargalsaikhan Dulguun

Effect of storytelling marketing on Brand Image of a company in the food and beverage industry.
‌: Kozhabayeva Madina

Co-branding As A Way to Promote Brand Image and Customer’s Purchase Invention in The Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

Co-branding as a Way to Promote Brand Image and Customer's Purchase Intention in the Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

The Impact of Cultural Heritage on Qingdao City Marketing
‌: Li Boyuan

Unilever's CSR Initiatives and its Effects on the Company's Brand Image and Customers’ Purchase Decisions
‌: Trombitás Lili

The image of Tiszakécske járás
‌: Kurucz Anna

Az Ibis Styles Budapest City
‌: Monoki Tímea

Analysing the Importance of Dark Tourism and its Effects on Destination Brand Image A Consumer-Supplier Study
‌: Mihók Francesca Phoebe

The Korean Image of Hungary
‌: Osváth Gábor
Megjelent: (1995)

The popularity of the Baja Fish Soup festival and its impact on the city
‌: Farkas Gréta

Image of the Central-European Countries
‌: Molnár Zsófia

Analysis of the tourism image of Szeged
‌: Pasztuhov Renáta

The impact of tourism in National Branding An investigation into Vietnam and Hungary tourism marketing strategy
‌: Nguyen Hoang Mai

Budapest as a smart city - Smart Transportation Techniques
‌: Gräff Dorottya Zsófia

The Impact of Digitalization on Sustainable Branding in the Tourism destination
‌: Mbarek Alhaddar, et al.
Megjelent: (2024)

The Influence of City Branding "Jogja Istimewa" Towards Visit Intention and Motivation Of Hungarian Tourists
‌: PUSPITA DYAH AYU

The Image of Moscow as a tourist destination
‌: Sazonova Diana

Influence of Media on Body Image Disorders
‌: Kovács Adina Dorottya

Vendégkezelés az Nh Budapest City Hotel Frontvonalán
‌: Stelkovics Anett

A Mercure Budapest City Center open recepciója
‌: Poszlóczki Flóra

Az NH Budapest City hotel SWOT-analízise
‌: Kovács Alexandra

A Novotel Budapest City társadalmi felelősségvállalása Planet 21 program
‌: Szabó Alexandra

Tudatos image építés a szépségiparban
‌: Gorcsa Carmen