The impact of social media on consumer behavior in tourism
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| Format: | Thesis |
| Kulcsszavak: | Consumer behavior Hungary influence Social media Spain tourism |
| Online Access: | http://dolgozattar.uni-bge.hu/39902 |
| Abstract: | Over the past few years, the Internet's information flow has become two-way, complementing its usual one-way information sharing. Web 2.0 introduced new and creative apps that established a new social method for social engagement on the Web. Moreover, social networking sites and user-generated content have lately become a global phenomenon as a result of their broad usage by consumers and companies (Öz, 2015). Because of the widespread usage of user-generated content, more than 80% of internet users consult different sorts of UGC while making travel purchases (Fotis et al., 2012).The objective of this paper is to identify what factors could influence the tourism experience, especially the influence of social media on experience formation and decision-making. The key goals of the study are to find out whether social media has any effect on consumer behavior in tourism, to determine what the advantages of tourists using these sites are while taking trips, and to determine if there is any difference in case of the two investigated countries: Hungary and Spain. |
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