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Patterns of Social Media Usage of 5-star Hotels in Hungary

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Bibliographic Details
Main Author: Berszány Antónia Krisztina
Other Authors: Kovács Edina
Format: Thesis
Kulcsszavak:5-star hotels
CRM
customer relationship management
hotel marketing
online reputation management
SCRM
Social media
social media marketing
social media marketing of hotels
Online Access:http://dolgozattar.uni-bge.hu/39930
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