Scrutiny of Csepel ZRT's marketing tactics for Covid-19
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| Format: | Thesis |
| Kulcsszavak: | 21st Century consumers' preferences Covid-19 cycling marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/39979 |
| Abstract: | The aim of this study is to research, analyse and compose an academic writing about the purchasing habits of bicycle shoppers, on how it got affected due to the Covid -19 pandemic and to carefully analyse Csepel Zrt.’s marketing strategies of the mentioned timeline in order to find shortcomings in the marketing execution in order to increase profit and productivity of the company overall. Marketing is a very complex theme for a company, different segments of companies must engage with its own types of marketing and in different forms based on the requirements. A lot of studies have been done on changes due to covid, but the differentiator for this topic is the specific segment and the company as the research is revolving around the company ‘Csepel Zrt.’ The purview of this research is to identify the improvement scope in the company’s overall marketing strategy based on real time market changes which is Covid – 19 for this specific case. |
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