Tourism Marketing Strategy of Laos as a Tourism Destination
Elmentve itt :
| Szerző: | |
|---|---|
| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | destinationbranding destinationmarketing Laos tourism tourismmarketing |
| Online Access: | http://dolgozattar.uni-bge.hu/39999 |
| Kivonat: | Tourism is considered as one of the leading sectors in Laos, impacting positively on the economy from 2003 to 2008. Tourism contributed 7.5 per cent to the national GDP, and one in every seven people depended on tourism-related businesses as their significant employment in 2008 (Khanal, 2011). According to UNWTO (2013), Laos' tourism industry has grown significantly during the last decade. Through the promotional brand "Simply Beautiful," Laos has launched a campaign to raise awareness about the need to conserve cultural and natural resources and has committed to establishing a Tourism Center of Excellence to strengthen human resource capability.There are numerous published research has been conducted on tourism destination marketing strategies, particularly in nations like the United States and Europe. However, much too little attention has been devoted to tourism in Southeast Asia, notably in the researcher's home country of Lao PDR. Therefore, this research aims to expand the knowledge on the subject. |
|---|