The Impacts of Celebrity Endorsement on Brand Perception and Purchase Intention in Vietnam (A Case Study about Ha Anh Tuan endorsing the TIKI brand)

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Bibliographic Details
Main Author:	Luong Huyen Anh
Other Authors:	Papp dr. Vanda
Format:	Thesis
Kulcsszavak:	brand awareness brand image Brand Perception Celebrity Endorsement Purchase Intention
Online Access:	http://dolgozattar.uni-bge.hu/40211

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