The present and the future of e-commerce online marketing tools at DHL
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | digital marketing Online marketing in Hungary E-commerce E-commerce, online sales Logisztika |
| Online Access: | http://dolgozattar.uni-bge.hu/4037 |
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| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg4037 | ||
| 005 | 20160517144700.0 | ||
| 008 | 151205suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Balogh Csenge | |
| 245 | 1 | 4 | |a The present and the future of e-commerce |b online marketing tools at DHL |c Balogh Csenge |h [elektronikus dokumentum] |
| 246 | 1 | 1 | |a Az e-kereskedelem jelene és jövője: online marketing eszközök a DHL-nél |
| 246 | 1 | 1 | |a The present and the future of e-commerce: online marketing tools at DHL |
| 520 | 3 | |a In my dissertation I have focused on the e-commerce and marketing including the most common tools. The whole topic is introduced through the operation of DHL Express in Hungary, thus it gives a real example from the real life. At the first half of my dissertation I have approached the topic from the point of view of literature, the works of professionals as secondary research. At the second half of my dissertation I have placed the whole topic to the Hungarian business unit of DHL Express and examined how theories work in real life. I have even done primary research in order to have precise, relevant and current data, so I had 6 interviews with the most helpful employees of the company. As a result of these primary and secondary researches I have drawn a complex and detailed picture about the present and the future of e-commerce and online marketing. During my work I had 5 hypotheses related to my topic which were researched and examined. At the end of my study I was able to accept or reject these hypotheses as a consequence of my researches and efforts during my work. In the conclusion I have even identified some surprising facts about the current situation, which hopefully provide interesting facts to the kind readers of my dissertation. | |
| 695 | |a digital marketing | ||
| 695 | |a Online marketing in Hungary | ||
| 695 | |a E-commerce | ||
| 695 | |a E-commerce, online sales | ||
| 695 | |a Logisztika | ||
| 700 | 1 | |a Eszes Dr. István |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/4037/1/Dissertation%20-%20Csenge%20Balogh.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/4037/2/K%C3%A9relem%20j%C3%B3v%C3%A1hagy%C3%A1sa.jpg |z Dokumentum-elérés |