Film Tourism Planning based on Chinese Generation Z Tourists’ Preference for Budapest
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Budapest Chinese Tourists’ Preference Destination Planning film tourism strategic planning |
| Online Access: | http://dolgozattar.uni-bge.hu/40412 |
| Kivonat: | Budapest, a destination that attracts film production from worldwide, intends to attract an increasing number of Chinese tourists. Meanwhile, Film travel has become a new fashion in China. This article aims to 1) identify the preference of Chinese tourists in terms of film tourism 2) form up Budapest’s city positioning and branding to the Chinese public based on Chinese tourists’ opinions. 3) propose a city project that combines the Chinese tourists’ preference and their cognition of Budapest. The literature review offers an overview of destination branding through storytelling, film-induced tourism, tourists’ decision-making process, and the importance of Chinese tourists and its Hungarian relevance. Primary research using a focus group discussion with three scenario settings. A questionnaire with 391 respondents to verify the results of the focused group and collect information about Chinese tourists’ Budapest experience and related knowledge, employing cross-analysis, comparison analysis, frequency analysis. A content analysis based VRIO framework. The result indicates that Chinese tourists' film travel intentions are more positively correlated with destination resources and intangible elements. An immersive experience plays a crucial role in building satisfaction. Learning new things during the journey refers to tourist education and destination campaign. Key findings contribute to a better understanding of the young Chinese visitors' preferences that helps the destination planning, branding, targeting Chinese, and further cope with their demand. Foresight in strategic tourism planning generates a profound influence on destination development and future potential. |
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