The effects of digitalisation on SMEs in domestic and/or international market

Elmentve itt :
Bibliográfiai részletek
Szerző: Tsogbaatar Batzorig
További közreműködők: Neszmélyi Dr. György Iván
Dokumentumtípus: Diplomadolgozat
Kulcsszavak:digitalisation
digitisation
Germany
Hungary
SMEs
Online Access:http://dolgozattar.uni-bge.hu/40491

MARC

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245 1 4 |a The effects of digitalisation on SMEs in domestic and/or international market  |c Tsogbaatar Batzorig  |h [elektronikus dokumentum] 
520 3 |a Digitalisation is being increasingly integrated into products and services, as well as supporting corporate business processes. However, few empirical studies have examined the state of digitisation and its application within businesses, and the existing literature paints a mixed picture of digitalisation's effects on SMEs. This survey-based study looks into the spread of digitalisation, the benefits, and challenges of making the shift, and the influence on performance. Furthermore, the study discusses the relationship between digitalisation and small and medium-sized enterprises and its’ effects in Germany and Hungary to compare and study the differences and similarities in both said countries. Especially, to investigate the reason why it is so important to invest or explore in digitalisation. To test the hypothesis primary research has been conducted to understand what kind of perception the population had on digitalisation. Structured survey questionnaires were conducted with a total of 111 participants from both respective countries. 
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695 |a digitisation 
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695 |a Hungary 
695 |a SMEs 
700 1 |a Neszmélyi Dr. György Iván  |e ths 
856 4 0 |u http://dolgozattar.uni-bge.hu/40491/1/The%20effects%20of%20digitalisation%20on%20SMEs%20in%20domestic%20and%20or%20international%20market%20-%20Tsogbaatar%20Batzorig.pdf  |z Dokumentum-elérés