Buy more than what you intended
Elmentve itt :
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | buying habits impact income source influencers marketing Social media |
| Online Access: | http://dolgozattar.uni-bge.hu/40514 |
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| 005 | 20220725184538.0 | ||
| 008 | 220725suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Horváth Áron Adrián | |
| 245 | 1 | 0 | |a Buy more than what you intended |c Horváth Áron Adrián |h [elektronikus dokumentum] |
| 520 | 3 | |a In the core parts of my dissertation, I examine the impacts, effects of social media, and the role of influencers in society. As the primary research I have chosen to conduct a questionnaire about social media habits mainly focusing on influencers and the actual impact they have on customers buying decisions. As the basis of the secondary research, I evaluated significant and professional literature, articles and previous studies, surveys and publications related to influencers impacts on social media users. Then in the end of my thesis I compare my findings with the existing studies and develop conclusions based on the similarities and the differences. I have stated my hypothesis, and one of my main goals were to be able to see the impact of social media and influencers on society. | |
| 695 | |a buying habits | ||
| 695 | |a impact | ||
| 695 | |a income source | ||
| 695 | |a influencers | ||
| 695 | |a marketing | ||
| 695 | |a Social media | ||
| 700 | 1 | |a Kozár Dr. László |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/40514/1/Horv%C3%A1th%20%C3%81ron%20T3U6V3%20thesis%20final.pdf |z Dokumentum-elérés |