How self-employed and micro enterprises build their personal brand
Elmentve itt :
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | branding e-marketing - elektronikus marketing egyéni vállalkozók kisvállalkozások personal branding |
| Online Access: | http://dolgozattar.uni-bge.hu/41353 |
MARC
| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg41353 | ||
| 005 | 20221011094645.0 | ||
| 008 | 221011suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Sczigel Dóra Cintia | |
| 245 | 1 | 0 | |a How self-employed and micro enterprises build their personal brand |c Sczigel Dóra Cintia |h [elektronikus dokumentum] |
| 520 | 3 | |a I chose this topic, because I see a big potential in it, because of its actuality, and I want to make research on how it can be improved and want to get to know the dark and bright sides of personal branding. The biggest question is rather the dark side, more concrete the difficulties, one can face, while creating and keeping their personal brand.I think nowadays in the “age” of influencers and other self-employed service providers, like coaches, trainers, beauty industry workers (nail artists, hairdressers, lash artists, make-up artists, etc.), personal trainers, writers and tattoo artists, it has a huge importance, to know, how to create a brand for yourself and how to keep it in a way, that they can stay authentic and unique, but most importantly to be and be attractive for the possible new customers or followers and how to be engaging enough to keep the old ones. I think it has a huge importance to examine a lot of aspects of the question, that is why I spread my research on as many sectors as possible, because the methods they can use to reach their target audience can be very different. | |
| 695 | |a branding | ||
| 695 | |a e-marketing - elektronikus marketing | ||
| 695 | |a egyéni vállalkozók | ||
| 695 | |a kisvállalkozások | ||
| 695 | |a personal branding | ||
| 700 | 1 | |a Bálint Luca |e ths | |
| 700 | 1 | |a Kremmer László |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/41353/1/DoraCintiaSczigel_Thesis_2022.pdf |z Dokumentum-elérés |