Crisis Communication in the Supplier Quality Development at Knorr-Bremse during the COVID-19 pandemic
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | communication koronavírus-járvány (COVID-19) válságfolyamat válságkommunikáció válságmenedzsment |
| Online Access: | http://dolgozattar.uni-bge.hu/42375 |
| Kivonat: | In times of crisis, workers around the world face challenges on daily basis. The interruption of their usual working conditions creates pressure and insecurity in their work and outside of work. Employees are most likely to count on the information, support, and guidance they receive from their employers. The COVID-19 pandemic, which began in 2019, has been and continues to be a massive impact on business performance and operations worldwide. Companies try to provide their employees with accurate and relevant information to protect their workplace. During a crisis, accurate information is one of the major needs of shareholders. The thesis examines how the crisis communication applied by Knorr-Bremse has worked at the supplier quality development department during the COVID-19 epidemic. There are two reasons why the topic is very actual. The first is that we are still battling the virus worldwide. Secondly, companies have only begun to pay more attention to improving their crisis management in the last few years, due to the quickly improving technologies they use at companies. The subject is close to me as I work as a supplier quality developer (SQD) intern at the company, and I also have the opportunity to do my internship here. Being an employee at the supplier quality development department of the company for almost a year now, I have witnessed my colleagues’ dissatisfaction with the company’s crisis communication related to the pandemic. By examining the chosen topic, we can learn more about the impact of a crisis on Knorr-Bremse’s supplier quality developers. The thesis points out which parts of the crisis communication the employees found inappropriate and which are the faulty measures taken by the company according to the examined department, using qualitative research method. The thesis identifies these elements and offers solutions. This topic can teach the management of Knorr-Bremse what to pay more attention to when building a crisis communication strategy, according to one of the company’s fundamental key departments. |
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