Packaging as marketing communication tool in the confectionery industry

Digital and Online Marketing Communication in the Music Industry
‌: Kricsfalussy Bálint

Analysis of the communication tools of a Hungarian gamer and IT, the PlayIT Show
‌: Vukovics Lilian

Smart packaging, mint marketing eszköz
‌: Bedő Evelin

Marketing tools for traditional cigarettes and tobacco heating products in the regulated tobacco industry
‌: Tóth Petra

Below The Line marketing communication applied in the fashion industry
‌: Mészáros Dóra

Fashion Industry’s Online Communication
‌: Korda Bernadett Nelli

The impact of online and offline marketing communication tools in the context of media consumption changes due to Covid-19
‌: Nagy Rebeka

Eliminating Plastic Packaging
‌: Rasha Albana
Published: (2020)

Fairtrade in Hungary compared to Sweden and its 3 most effective marketing communication tools among Z Generation
‌: Bárány Viktória

Reducing plastic waste by replacing single-use plastic packaging materials with paper in the food industry
‌: Ditkute Kotryna

Which factors leading to decreasing sales in the music industry can be influenced by online marketing tools?
‌: Fohl Kata

PRESENTATION AND ANALYSIS OF INTERNSHIP IN HOSPITALITY INDUSTRY AS A LEARNING TOOL FOR ENTRANTS
‌: Van Vooren Carolien

Circularity in packaging Customers’ mindset and the pandemic situtation requrements
‌: Nazarova Maria
Published: (2021)

Marketing Communication of Ruinpubs
‌: Pálinkás Zsófia

Packaging 4.0 – Questions and dilemmas
‌: Palányi Ildikó
Published: (2020)

Traceability of Packaging at a Hungarian Car Parts Manufacturing SME
‌: Medve Zsófia

Influencer Marketing as a marketing tool in the Hungarian Social Media
‌: Albert Richárd Tibor

The evolution and roles of websites and UX tools in relation to marketing and sales generation
‌: Magyar Zsófia Anna

Online Communication Strategy to Promote the Tourism Industry in the Province of Tungurahua
‌: CUSTODE ADRIANA

The Implementation of online marketing tools to raise customer awareness
‌: Szabó Richárd

Impact of Crises Management Packages on Consumer Buying Behaviour
‌: Megyeri Ildikó

Comparative analysis of digital and traditional channels and exploring integrated marketing communication in the Digital Age in the Healthcare Industry in the Hungarian Market
‌: Tófalvi Maja

Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry
‌: Gupta Pranya

Efficiency of online advertising tools
‌: Nábelek Máté

Application of digital marketing tools in SMEs A study of Hungarian Micro- and Small sized enterprises operating in the retail sale of electronic devices and software
‌: Bendarzsevszkij Georg

How to develop and break into the international market as a startup by marketing tools The comparison of the marketing activities of Mei Kawa and Nanushka
‌: Bukovics Aliz

The operation, brand building and marketing tools of plastic-free groceries in Hungary
‌: Rudolf Rebeka Mónika

A Packaging Control szerepe a Bosch nyomonkövetési rendszerében
‌: Janik Noémi

Pizza box and sustainable food packaging. An exploratory study on consumers' perspectives.
‌: Nguyen Minh Tu

The concept of Corporate Social Responsibility at Nestlé with special emphasis on food packaging
‌: Göntér Ágnes

Integrated Marketing Communication of The North Face
‌: Karátson Mózes

Emirates Airline’s marketing communication strategy
‌: Király Lilla

Turkey’soft power tools From airlines to cultural centers
‌: Ciko Bunyamin

Future tendencies of marketing communication on the market of Hungarian theatres
‌: Turányik Júlia

Integrated marketing communication in higher education?
‌: Harsányi Dávid, et al.
Published: (2007)

Marketing Communication Through Events The significance of events in the marketing strategy of the Antall József Knowledge Centre
‌: Borsos Barbara