Marketing tools for traditional cigarettes and tobacco heating products in the regulated tobacco industry
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | limited market marketing marketing strategies tobacco tobacco products |
| Online Access: | http://dolgozattar.uni-bge.hu/42758 |
| Kivonat: | The primary objective of the thesis was to determine whether tobacco companies are able to successfully reach end-users with their own marketing strategies and techniques despite the existence of stringent regulations. A survey was administered to smokers of legal age to achieve this objective. The thesis also aimed to determine how tobacco companies use marketing strategies to reach customers when they cannot advertise their products. To achieve this, in-depth interviews were conducted with tobacco company employees. In light of the fact that advertisements for tobacco products are prohibited in all forms of media, one further objective of the research is to determine the respondents' primary sources of information concerning the type of tobacco products they use and how they came to that conclusion. |
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