Does more sense make sense? The use of sensory marketing in the age of experience economy
Elmentve itt :
Szerző: | Bodnár Tímea |
---|---|
További közreműködők: | Papp Judit |
Dokumentumtípus: | Diplomadolgozat |
Kulcsszavak: | buying decision buying journey experiential marketing perception senses sensory marketing |
Online Access: | http://dolgozattar.uni-bge.hu/43047 |
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Hasonló tételek
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: Hámori Fanny Anna -
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