Virtual goods selling in online video games
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | buying habits consumer behaviour counter strike Esports League of Legends video games virtual goods World of Warcraft |
| Online Access: | http://dolgozattar.uni-bge.hu/43114 |
| Abstract: | In my thesis, I will research the habits of people buying virtual goods in video games, because nowadays it has become a really big market and the trend seems to not stop and the growth is going on. Going down on this subject we will study a problem that i have encountered, which is the more people play and spend on a certain video game as the time goes on, the less they are willing to ’invest’ in it. This means that a certain user will generate revenue continuously for a period of time, but after a certain point they will start to buy less often and obviously as time comes they either completely stop investing money into the game or they will just become really casual buyers. |
|---|