Marketing communication, Brand management concerning the value of art

Brand as an additional value Selling luxury to high value clients /
‌: Szirtes Zsófia

The role of privacy and sustainability concerns in brand building among Millennial and Generation Z consumers on the mobile device market ‘The Honest Smartphone Brand’
‌: Kazsuk Tamás

How do the theatres in Budapest communicate their mission and values?
‌: Komáromi György
Megjelent: (2024)

Marketing to the Brain-Customer Awareness and Ethical Concerns of Neuro- and Sensory Marketing
‌: Varga Bianka

Examining the Influence of Athlete Endorsements on the Value of a Brand
‌: Alanchis Bounbalamy

Prospects and concerns of Belt and road initiative case study of Vietnam
‌: Nguyen Ngoc Bich Tram

How Can Communication Channels Reflect to University Values? (Research Based on the Answer of BBU Students)
‌: Csongrádi Gyöngyi, et al.
Megjelent: (2024)

Analysis of the marketing activities of Agrárgazdaság Ltd. concerning hybrid maize sowing seeds
‌: Horváth Bence

Cash management in the multinational firm and its effect on the value of the firm
‌: Faragó Katalin Ágnes

The online crisis communication of beauty brands
‌: Králik Jázmin Ilona

Socially responsible companies' brand communication
‌: Tallér Máté

Shaping and communicating of corporate branding a case study of TikTok
‌: Zhang Mingcheng

Adapting Multinational Corporations' Communication for Global Branding
‌: Hegedűs Dora Isabelle

Product Packaging as a Brand Communication Tool
‌: Kim Valeriia

The art of forfaiting
‌: Gál Tamás

Social Media Marketing in the Scope of FMCG Brands’ Marketing Communication through the Case of Actimel in Hungary.
‌: Kalikan Zhaniya

Brand management a gyakorlatban
‌: Cziklin Veronika

Brand - management a gyakorlatban
‌: Tóth Alexandra

Crisis Communication In Luxury Fashion Brands A Comparison Of Gucci And Balenciaga's Strategies
‌: Tajnay Flóra

The Crisis Communication and the Reputation of Widely Acknowledged Luxury Brands
‌: Lakatos Lolita

Non-verbal communication and crisis management Case study of the 2019 Coca-Cola ad controversy in Hungary
‌: Nagy Lili

The Application of Psychological Strategies in Brand Communication on TikTok in Hungary
‌: Óvári Flóra Veronika

Vinamilk’s communication on social media and its effect on brand perception
‌: Dinh Thi Tuoi

Brand Management of Jin Jiang International Group
‌: Yang Miss Xuyao

The role of brand management in building customer loyalty
‌: Kulkenov Daryn

Marketing Communication of Ruinpubs
‌: Pálinkás Zsófia

Application of Value Methodology
‌: Kardos Barbara
Megjelent: (2009)

Audit Value Susceptibility
‌: Weston Gergely Géza

Communication errors and pitfalls in social media - The four most common marketing mistakes brands make online
‌: Zwickl Dániel

Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry
‌: Gupta Pranya

Global Value Chains in Angola
‌: Tiago Júlia Maria

Supply Chain Management and its effect on the brand's image
‌: Jurkinya Petra

Exploration of the tourism potential of Almaty region and Almaty city concerning its diversified tourism product features
‌: Turarkyzy Meruyert

The Comparison of Human Rights between Laos and Hungary concerning Rights of Women, and Sexual and Gender Minority Groups
‌: Sinthaoudom Vilayseng

A RadnaiArt online marketingterve
‌: Radnai Adrián

Analysis of the impact of the Neymar transfer on the change in the market value of football players
‌: Szabó Tamás