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|a BGE Dolgozattár Repozitórium
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|a Schifferer Szilvia Viktória
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|a Growing tendencies of boutique hotels on the tourism market, using Library Hotel Collection hotels as an example
|h [elektronikus dokumentum] /
|c Schifferer Szilvia Viktória
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|a A butik hotelek szerepének növekedése a turizmus piacán, Library Hotel Collection hotelek példáján = Growing tendencies of boutique hotels on the tourism market, using Library Hotel Collection hotels as an example
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|a Table of Content 1. Introduction 3 1.1. Background of the study 3 1.2. Hypothesis 3 1.3. Aim of the Dissertation 4 1.4 Objectives 4 1.5 Structure of Dissertation 5 1.6 Summary 6 3. Literature review 7 2.1. Introduction 7 2.2. Boutique hotels in the World 7 2.2.1. Evolution of Boutique Hotels 7 2.2.2. History of Boutique Hotels 8 2.2.3. New customer behaviour 10 2.2.4. Boutique hotel concept 10 2.3. Branded boutique hotels 16 2.3.1. History of Branded Boutique hotels 16 2.3.2. Introducing the Library Hotel Collection as a Boutique Hotel Brand 17 2.3.3. International hotel chains and their boutique hotel brands 19 2.4. Summary 23 3. Research Methodology 24 3.1. Introduction 24 3.2. Secondary Research 24 3.2.1. Literature Search 24 3.2.2. Literature review 25 3.3. Primary research 25 3.3.1. Secondary data research 26 3.3.2. Primary data research 26 3.4 Summary 28 4. Description of the Authors research 29 4.1. Introduction 29 4.2. Introduction of interviewees and interview questions 29 4.3. Summary 30 5. Research Analysis and Results 31 5.1. Introduction 31 5.2. Comparison of boutique hotels and hard branded hotel chains 31 5.2.1. Concept 31 5.2.2. Hierarchy 33 5.2.3. Target market 35 5.2.4. Reservation 38 5.2.5. Sales 40 5.3. Aria Hotel Budapest 42 5.3.1. Concept 42 5.3.2. Target market of Aria Hotel Budapest 44 5.3.3. Position 46 5.3.4. Reservation and Sales 47 5.3.5. Services and Facilities 50 5.3.6. Future 53 6. Conclusion 54 6.1. Evaluation 54 6.2. Author’s recommendations 54 Appendix: 56 Interview Questions: 56 Photos of Aria Hotel Budapest 58 Sources: 61
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|u http://dolgozattar.uni-bge.hu/4320/1/DISSERTATION%20Schifferer%202015.pdf
|z Dokumentum-elérés
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