A mixed-method investigation of customers' motivation to purchase virtual items the case of microtransactions in multiplayer video games
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | consumer behaviour consumption values microtransactions multiplayer video games virtual items |
| Online Access: | http://dolgozattar.uni-bge.hu/43293 |
Be the first to leave a comment!