The impact of online and offline marketing communication tools in the context of media consumption changes due to Covid-19
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Covid-19 marketing communication media consumption Offline marketing online marketing tools |
| Online Access: | http://dolgozattar.uni-bge.hu/43370 |
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| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Nagy Rebeka | |
| 245 | 1 | 4 | |a The impact of online and offline marketing communication tools in the context of media consumption changes due to Covid-19 |c Nagy Rebeka |h [elektronikus dokumentum] |
| 520 | 3 | |a The aim of this paper is to examine the impact of online and offline marketing communication tools correlated with the media consumption changes due to the Covid-19. The survey analysis only concentrate on Hungarian individuals, although I present global media consumption changes for comparison purposes.As to explore this area, I first introduce the different online and offline marketing communication tools to give the reader a deeper knowledge. I will then present the changes in global media consumption habits. The major part of the thesis will analyse the impact of online and offline marketing communication tools by analysing a 35-question questionnaire I have prepared. In the final part of the thesis I draw conclusions and conclude with a summary of the importance of using the different marketing communication tools. | |
| 695 | |a Covid-19 | ||
| 695 | |a marketing communication | ||
| 695 | |a media consumption | ||
| 695 | |a Offline marketing | ||
| 695 | |a online marketing | ||
| 695 | |a tools | ||
| 700 | 1 | |a Sarkadi Katalin |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/43370/1/Nagy_Rebeka_thesis_2022.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/43370/2/Szakdolgozat%20e%CC%81rte%CC%81kelo%CC%8B%20lap%20angol%20BELSO%CC%8B_Nagy%20Rebeka_Sarkadi_2023_01_06.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/43370/3/Rebeka%20Nagy.pdf |z Dokumentum-elérés |