An Exploratory Research on the Role and Influence of Product Placement in Korean Dramas How can South Korean PPL Affect Customer Behavior and Brand Awareness?
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | brand awareness brand recognition brand visibility Customer Behaviour entertainment marketing k-dramas product placement storytelling |
| Online Access: | http://dolgozattar.uni-bge.hu/43377 |
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