The online communication of distilled beverages
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | advertisement analysis brand image marketing online communication storytelling |
| Online Access: | http://dolgozattar.uni-bge.hu/43410 |
| Kivonat: | My thesis analysis the history and use of online communication, presents the online marketing tools and their function. The primary research was conducted regarding five distilled beverage brands which are owned by the same company: The Roust Hungary. The five choosen brands have different target groups and approach on their target groups. The primary research of the thesis was conducted in the form of questionnaire, which aims to explore the habit of social media use of the respondents and their opinion about the advertisements of the five choosen brands. |
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