The Branding efforts and Brand Image of Budapest and Prague A Comparison

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

Cultural differences in brand image perception Luxury brands in Hungary,France and the United States
‌: Kraszkó Döníz

Celebrity endorsement as a tool for enhancing brand awareness, brand image and purchase intention
‌: Mocanu Iulia

Supply Chain Management and its effect on the brand's image
‌: Jurkinya Petra

Comparison of 3 Central European Capitals related to the Tourism Marketing (Budapest, Vienna, Prague)
‌: Létai Nóra

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

City branding The comparison of Vienna and Budapest /
‌: Balogh Antónia Ilona

Co-branding As A Way to Promote Brand Image and Customer’s Purchase Invention in The Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

Co-branding as a Way to Promote Brand Image and Customer's Purchase Intention in the Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

Effect of storytelling marketing on Brand Image of a company in the food and beverage industry.
‌: Kozhabayeva Madina

The Importance Of Branding to Develop The Tourist Destination Image – Case of Mallorca in The Balearic Islands
‌: Souhal Marouane

Greenwashing and its effect on brand image and consumers' purchase decisions in the cosmetic industry
‌: Jargalsaikhan Dulguun

Unilever's CSR Initiatives and its Effects on the Company's Brand Image and Customers’ Purchase Decisions
‌: Trombitás Lili

The challenge of overtourism through the examples of Venice, Barcelona and Prague
‌: Mulvihill Adrienn Helga

Defining personal brand, personal branding and personal brand equity
‌: Szántó Péter, et al.
Published: (2023)

Personal Branding; The implementation of neuroeconomics to create personalized brands and brand personalities
‌: Kancsus Hanna

Analysing the Importance of Dark Tourism and its Effects on Destination Brand Image A Consumer-Supplier Study
‌: Mihók Francesca Phoebe

Budapest and Lake Balaton as the main brands of Hungary
‌: Kóródi Adrienn

Perceived and applied employer branding through the example of The Ritz-Carlton, Budapest
‌: Nagy Bence

Employer branding
‌: Ráduly Mónika

Mattering brands
‌: Takács Eliána Gréta

Spar hungary’s social sustainability efforts
‌: Ivánka, Dóra
Published: (2024)

Conceptualization Efforts of The Tourism Development in The Republic of Moldova
‌: Besiga Alexandra

The art of branding an explorative pilot study into aspects of branding utilized by artisan entrepreneurs
‌: Chandler Nick
Published: (2024)

City marketing - comparing Budapest, Barcelona and Amsterdam as a brand
‌: Gyömbér Bella

Understanding the Concept and Importance of City Branding
‌: Tóth Dániel

Neuigkeit an dem Budapester Hotelmarkt – „multi-brand Combo Hotel”
‌: Niedermüller Gábor

Employer Branding The Case of BT (British Telecommunications)
‌: Karl Bianka Letícia

Launching a Brand into a New Market On the example of Hungarian men’s suit brand
‌: Otgonbayar Telmuun

Co-branding’s effects on consumer perception and behavior with a focus on ingredient branding strategies
‌: Óvári Ádám

Brand loyalty in the case of Samsung
‌: Hankovszki Tamás Áron

The Role of CEFTA in Member States' EU Integration Efforts
‌: Majoros Pál
Published: (1997)

Employer branding a pandémia kapcsán tapasztalt kihívások
‌: Fehér Andrea

Employer Branding a gépgyártásban
‌: Radics Anna Veronika

Brand management a gyakorlatban
‌: Cziklin Veronika

Brand jelentősége a szállodaiparban
‌: Szabó Petra Anikó