The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
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Main Author: | Sarkadi Márk László |
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Other Authors: | Papp dr. Vanda |
Format: | Thesis |
Kulcsszavak: | arculat - image branding marketing márkaépítés márkahűség |
Online Access: | http://dolgozattar.uni-bge.hu/43602 |
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