Co-branding as a Way to Promote Brand Image and Customer's Purchase Intention in the Fashion Industry A Case Study of H&M and Luxury Designers

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Bibliographic Details
Main Author: Nguyen Khanh Linh
Other Authors: Papp dr. Vanda
Format: Thesis
Kulcsszavak:brand image
branding
co-branding
fast-fashion
H&M
luxury designers
luxury fashion
Purchase Intention
Online Access:http://dolgozattar.uni-bge.hu/43641