Personalization in Marketing as An Effective Strategy to Improve Customer Engagement A case study of Spotify

The impact of AI on the Effectiveness of Communication & Online Marketing Strategies An Analysis of Customer Engagement and HR ROI
‌: Duric Ahmed

Leveraging costumer experiences and online reviews to improve marketing strategies of restaurants
‌: Hingyi Péter

How to improve customer retention for Plinga's social farming games?
‌: Pálvölgyi Máté

The Impact of Customer-Centric Digital Marketing Strategies On Brand Loyalty In Football Clubs
‌: Nguyen Quoc Anh

Customer Awareness & Engagement for Healthier Food – The Rewe #Dubistzucker (#Youaresugar) Campaign
‌: Damme Silvia, et al.
Megjelent: (2020)

Effect of Coronavirus on Alibaba’s Marketing Strategy
‌: Zheng Jiayu

Exploratory study on Praktiker’s marketing strategy, and the effect of COVID-19
‌: Haigli Árpád

Strategy in hotel branding and how it affects customer buying decision, in the case of Corinthia hotel brand
‌: Nguyen Thao Trang

Co-branding As A Way to Promote Brand Image and Customer’s Purchase Invention in The Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

Co-branding as a Way to Promote Brand Image and Customer's Purchase Intention in the Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

The Evolution of Mass Personalization in Marketing
‌: Tóth Anna Fruzsina

Improving Patient Experiences A Study on Medical Tourism in Hungary
‌: Baumeister Sophie-Marie

Defining personal brand, personal branding and personal brand equity
‌: Szántó Péter, et al.
Megjelent: (2023)

Personal Branding; The implementation of neuroeconomics to create personalized brands and brand personalities
‌: Kancsus Hanna

Dorko’s Engagement with the Sports Community A Study of Sponsorship and Athlete Collaborations in Hungary
‌: Kajdon Blanka

The effective infrastructure of the banquet department within the Sea Island Resort, and its improvements for the future
‌: Eppel Anna

Entrepreneurial personality and motive A study of Hungarian
‌: Chandler Nick
Megjelent: (2022)

How can Ericsson Netherlands increase employee engagement to provide grounds for effective change management?
‌: Cseri Lilla Fruzsina

The role of team building on employee engagement a case of BASF Hungária Kft.
‌: Kelemen Dóra

How to improve the central strategy execution of a leading banking group regarding Central and Eastern Europe.
‌: Rohr Bence
Megjelent: (2014)

Management of Personal Investment in Vietnam and ASEAN How Financial Planning Behavior of young adults were influenced by their Financial Literacy
‌: Tran Khanh Linh

Analysing marketing activity of PersonalPrint Ltd.
‌: Kassai Noémi

Improving material management through reorder point implementation A case study at GE – Vernova Gas Power Veresegyház
‌: Joó Csanád Huba

Comparison of the European and U.S. Capital Markets - How to improve the European markets?
‌: Somosi Krisztián Ádám

Personal branding és online marketing eszközei
‌: Fábi Krisztina

Possible improvements of supplier selection
‌: Frombach Nathalie Nicole

Customer reviews and their effects on a river sightseeing cruise company
‌: Kovács Réka

The effects of Dining Guides and Hungarian gastro blogs on customers’ behaviour
‌: Balog Anna

The impacts of organizational culture and employee engagement on job satisfaction The case of multinational enterprise in hungray
‌: Baatarjav Munkh-Undrakh

A study of regenerative tourism in Sapa Vietnam
‌: Nguyen Thi My Linh

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

Customer's perception of sustainable restaurant The case of Vietnamese people toward restaurants that use seasonal menu
‌: Nguyen Quynh Thu

Analysis of Nivea’s marketing strategy - A research on customer preferences to obtain a comprehensive view on buyers’ behaviour
‌: Preisz Zsófia

Communication Strategy and Digital Media Effectiveness for Small Businesses
‌: Enkhtuvshin Khongorzul

The Role of FDI in Improving Vietnam's Global Value Chain Position in Manufacturing
‌: Nguyen Thi Phi Yen