Personalization in Marketing as An Effective Strategy to Improve Customer Engagement A case study of Spotify

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Bibliographic Details
Main Author:	Nguyen My Linh
Other Authors:	Kovács Dr. András
Format:	Thesis
Kulcsszavak:	customer engagement marketing personalization personalized marketing Spotify
Online Access:	http://dolgozattar.uni-bge.hu/43659

Personalization in Marketing as an effective strategy to improve customer engagement A case study of Spotify ‌ Nguyen My Linh

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Thesis