The Competitive Environment for the Paper Industry in Ireland and Germany
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| Format: | Thesis |
| Kulcsszavak: | államgazdaság export-import makrogazdaság nemzeti sajátosságok vállalkozói lehetőségek |
| Online Access: | http://dolgozattar.uni-bge.hu/43911 |
| Abstract: | Abstract for my thesis- The Competitive Environment for the Paper Industry in Ireland and Germany Introduction First of all I would like to introduce myself. My name is Natasa Anna Mérai. As a BA student at the Budapest Business University, I am now writing my thesis. My major is international management, and the specializations include international business development. The importance of overseas commerce, including competitiveness, is rising in today's globalized world. This is also true within the European Union, where the removal of customs borders has enhanced intra-EU trade and increased market opportunities. For the Hungarian economy the most important thing is to go viral and have an overseas production. That is why many Hungarian small sized companies tries to do some export activity. But unfortunately, half of them do not know how to do that or how to come up with a strategy. That is why I have chosen environmental analyzation and I can give some information to Nati-Pack Ltd. about the target markets and its strategy. My aim is to give the company the success of stepping into the internationalized competition field. Methods During my analysis as so the PEST analyzation, I use primary and secondary data collection methods to prepare my thesis, so it is advisable to clarify these concepts for the reader. After this I did use PESTEL analysis for the two countries for a better look which country has the better space for the new entrances. The initial letters of the English abbreviation for the terms political, economic, social (cultural), technical, environmental, and legal. Results In comparison the two countries, Ireland seemed to be a better country for the internationalization step. Nati-Pack Ltd. would expand, even if it were to run a small business, operate under a certain brand name, or even just deliver from Hungary. This is because Ireland is more appropriate in terms of the country analysis and comparing the companies present in the countries. |
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