Advertising in Japan
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | advertising collectivism consumerism Japan marketing communication strategy soft sell |
| Online Access: | http://dolgozattar.uni-bge.hu/44125 |
MARC
| LEADER | 00000nta a2200000 i 4500 | ||
|---|---|---|---|
| 001 | dolg44125 | ||
| 005 | 20230420140202.0 | ||
| 008 | 230420suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Lévai Ádám | |
| 245 | 1 | 0 | |a Advertising in Japan |c Lévai Ádám |h [elektronikus dokumentum] |
| 520 | 3 | |a The thesis explores the unique points in Japanese advertising, from the birth of mass consumerism in the country until the internet era of today. Examining how and why soft-sell has become the preferred marketing strategy in Japan. I will expand on how the Japanese advertising company Dentsu created viable ways to communicate with consumers in a world where information overflow is the norm. Lastly, I will present a study on why celebrities appear so frequently in Japanese television commercials compared to Western countries, using Hofstede's Cultural Dimensions. | |
| 695 | |a advertising | ||
| 695 | |a collectivism | ||
| 695 | |a consumerism | ||
| 695 | |a Japan | ||
| 695 | |a marketing communication strategy | ||
| 695 | |a soft sell | ||
| 700 | 1 | |a Hidasi Dr. Judit |e ths | |
| 700 | 1 | |a Sato Dr. Noriko |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/44125/1/Advertising%20in%20Japan%20-%20Adam%20Levai%20%28PCCEVJ%29.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/44125/2/dissertation_report_for%20L%C3%89VAI%20%C3%81d%C3%A1m.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/44125/3/L%C3%A9vai%20%C3%81d%C3%A1m%20dissertation_report.pdf |z Dokumentum-elérés |