The role of Digital Marketing in the growth of Entrepreneurship
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | business marketing digitalizáció entrepreneurship marketing social entrepreneurship |
| Online Access: | http://dolgozattar.uni-bge.hu/44681 |
| Kivonat: | n the recent times, digitalization has changed the way businesses operate and altered existing methods used to reach potential customers up until now. With a growing demand for Entrepreneurship, it has been evident that more research needs to be done on what tools can ease the beginning of Entrepreneurial activities and what factors could potentially contribute to its successful growth. Therefore, this thesis aims to examine one of the key functions, Digital Marketing and its role in the growth of Entrepreneurship. The research is conducted in two countries - Hungary and Georgia – using qualitative method approach. The respondents were hand-picked from successful Entrepreneurial ventures in order to determine their experience and concrete opinions on the question of the research. The paper analyses the data derived from the interviews and concludes that Digital Marketing has become a necessity for any Entrepreneurial business, becoming one of the key tools for launching and then successfully implementing Digital Marketing campaigns into Entrepreneurial ventures. The research also discusses several external factors that ca either positively, or negatively affect the results for the campaigns and provides various implication methods for extended research and practitioners in the field. |
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