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Application of digital marketing tools in SMEs A study of Hungarian Micro- and Small sized enterprises operating in the retail sale of electronic devices and software

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Bibliographic Details
Main Author: Bendarzsevszkij Georg
Other Authors: Bágyi Milán
Pecze Dr. Krisztina
Format: Thesis
Kulcsszavak:digitalizáció
e-marketing - elektronikus marketing
internetes kereskedelem
kis- és középvállalkozás - KKV
vásárlói magatartás
Online Access:http://dolgozattar.uni-bge.hu/44698
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