How Brands Alter Their Corporate Identity to Fit the Current Market Environment A comparison between Dove and Lush

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Bibliographic Details
Main Author:	Abazi Xhesika
Other Authors:	Molnár Zsolt
Format:	Thesis
Kulcsszavak:	20th century business intelligence computer programs corporate culture corporations CSR identity
Online Access:	http://dolgozattar.uni-bge.hu/45163

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