How does UI/UX design affect consumer behavior in the fashion and apparel e-commerce sector an exploratory study
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | consumers' preferences design e-commerce Fashion and apparel UI/UX design |
| Online Access: | http://dolgozattar.uni-bge.hu/45782 |
| Kivonat: | User expreience and user interface design have become integral components to a successful digital product. The discipline has a major effect in how customers perceive and interact with a company in an online context. With the ever-growing trend of digitalisation its significance can not be understated, especially in the Fashion and apparel e-commerce a sector. A sector, which is heavily knows for its fierce competition and ever-changing nature.The suggested study seeks to find corellations between design, consumer behavior and business success through analytic methods widely used in the field of user expreience research. |
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