How does UI/UX design affect consumer behavior in the fashion and apparel e-commerce sector an exploratory study

Elmentve itt :
Bibliográfiai részletek
Szerző: Lévárt Ákos György
További közreműködők: Kovács Dr. András
Dokumentumtípus: Diplomadolgozat
Kulcsszavak:consumers' preferences
design
e-commerce
Fashion and apparel
UI/UX design
Online Access:http://dolgozattar.uni-bge.hu/45782

MARC

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245 1 0 |a How does UI/UX design affect consumer behavior in the fashion and apparel e-commerce sector  |b an exploratory study  |c Lévárt Ákos György  |h [elektronikus dokumentum] 
520 3 |a User expreience and user interface design have become integral components to a successful digital product. The discipline has a major effect in how customers perceive and interact with a company in an online context. With the ever-growing trend of digitalisation its significance can not be understated, especially in the Fashion and apparel e-commerce a sector. A sector, which is heavily knows for its fierce competition and ever-changing nature.The suggested study seeks to find corellations between design, consumer behavior and business success through analytic methods widely used in the field of user expreience research. 
695 |a consumers' preferences 
695 |a design 
695 |a e-commerce 
695 |a Fashion and apparel 
695 |a UI/UX design 
700 1 |a Kovács Dr. András  |e ths 
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