Nguyen My Linh & Kovács Dr. András. Personalization in Marketing as an effective strategy to improve customer engagement: A case study of Spotify.
Chicago Style (17th ed.) CitationNguyen My Linh and Kovács Dr. András. Personalization in Marketing as an Effective Strategy to Improve Customer Engagement: A Case Study of Spotify.
MLA (8th ed.) CitationNguyen My Linh and Kovács Dr. András. Personalization in Marketing as an Effective Strategy to Improve Customer Engagement: A Case Study of Spotify.
Warning: These citations may not always be 100% accurate.