Personalization in Marketing as an effective strategy to improve customer engagement A case study of Spotify

Saved in:

Bibliographic Details
Main Author:	Nguyen My Linh
Other Authors:	Kovács Dr. András
Format:	Thesis
Kulcsszavak:	marketing Marketing Personalization personalization personalized marketing Spotify
Online Access:	http://dolgozattar.uni-bge.hu/46012

Personalization in Marketing as An Effective Strategy to Improve Customer Engagement A case study of Spotify ‌ Nguyen My Linh

Online elérés

Thesis