Mexico as a Wine Tourism Destination A Comparison with California, USA, and Georgia
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| Format: | Thesis |
| Kulcsszavak: | international tourism Mexico tourism tourism destination Tourism development wine tourism |
| Online Access: | http://dolgozattar.uni-bge.hu/46104 |
| Abstract: | This paper provides a comprehensive assessment of Mexico's wine tourism industry, including its history, current state, and comparison with the enotourism industries of California and Georgia. It examines the challenges and opportunities that Mexico's enotourism industry faces, such as lack of infrastructure, government support, and negative media coverage, and considers strategies and tactics for effectively promoting the industry. The sustainability of Mexico's enotourism industry and case studies of successful businesses are also discussed. In addition, the paper examines the economic, social, and cultural impacts of enotourism in Mexico, encompassing its influence on local communities. Finally, the potential for future growth and innovation in Mexico's enotourism industry is discussed. |
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