Generation Y and Z as a new guest segment

The Recruitment of Generation Y and Z through the Lenses of Profession.hu
‌: Mányi Petra

The Influence of Employer Branding on Generation Y and Z and Its Importance in Hungary
‌: Óvári Viktor Olivér

The expectations and experiences of international tourists in Vietnam’s luxury hotel segment an exploratory investigation of service quality and guest satisfaction from the guest’s perspective
‌: Nguyen Tien Phong

Evolution of the eSport industry and its impact on the Hungarian Y&Z generation
‌: Vass Patrik Marcell

La consommation du smartphone de la génération Y et Z
‌: Forró Luca Virginia

The effects of advertising on Generation Z
‌: Miklós Csaba

Traveling habits of generation Z
‌: Fóti Kristóf Gábor

Target group selection by psychographic segmentation ‘Who are Donny Craves’ online target consumers in the Netherlands in the cookie segment?’
‌: Lampé Lilla

Employer branding to reach generation Y hype or the future of HR?
‌: Kovács Fruzsina
Published: (2013)

The importance of eco consciousness and its expression in the consumer behavior of generation X, Y and Z in fashion
‌: Királyfalvi Dóra

The effects of Internet Advertising on Generation Z
‌: Házi Loretta

Travel behaviour of students at BBS - the most experienced and informed group of travellers from Generation Y and Z
‌: Zsupanek Bence

Action Sport Marketing and Its Effect on Generation Y
‌: Szerb Mátyás

Differences in employer branding concerning generations X and Y
‌: Piller Balázs

The social impact of virtual identities on generation Z
‌: Gigor Áron

Bridging the gap between generation Z and their employer
‌: Kósi Vivien Enikő

Multifaceted Hungary - Developing and rebranding the country image based on segmentation
‌: Kerti Anna

Guest editorial Futures in entrepreneurial behaviour
‌: Gáspár Tamás
Published: (2024)

Guest editorial Global and local perspectives of
‌: Csákné Filep Judit
Published: (2022)

Guest editorial Economic, diplomatic and cultural challenges
‌: Molnár Petronella
Published: (2023)

Hungary's country brand focusing on how it is perceived by different segments of travellers
‌: Pozsár Péter

Airbnb and Digital Guest Experiences
‌: Várady Mária Magdolna

How compensations motivate guests to revisit a hotel? Study on guest complaints and service recovery.
‌: Pusztai Róbert

Impact of organizational culture on organizational commitment in the luxury hotel segment A case study at Four Seasons Hotel
‌: Kabyl Yernar

New Travel Behaviours in Tourism Industry Examination of Influencing Factors among Generation Y
‌: Horányi Krisztina

Research on the visitation habits and expectations of Generation-Z in the Hungarian catering market
‌: Számel Zsuzsanna

Generation Green Exploring the Factors Driving Gen Z's Sustainable Fashion Choices
‌: Tibay Csenge

Impact of personalized service on guest experience
‌: Ismayilova Nigar

Investigating memorable restaurant guest experience
‌: Kovács Kornélia

Demand Chain Efficiency at UPC Hungary Ltd. - The Integration of SOHO Segment Sales and Marketing
‌: Jakimov Nikolett

Health marketing, the relationship between healthy lifestyle and marketing among generation Z
‌: Talits Petra

Film Tourism Planning based on Chinese Generation Z Tourists’ Preference for Budapest
‌: Shi Junfeng

Az Y és a Z generáció online fogyasztói magatartásának összehasonlítása
‌: Jakab Zsófia

Fairtrade in Hungary compared to Sweden and its 3 most effective marketing communication tools among Z Generation
‌: Bárány Viktória

Examining guest perceptions of fine dining restaurants
‌: Fábry Ágnes

Guest Relations a Hotel Palazzo Zichyben
‌: Válóczi Natália